TikTok is under fire again, what can brands do?
Again, TikTok doesn't seem to be able to guarantee users' safety. What has to happen? And what can brands do?
This article was published on 2nd February 2021 on Adformatie in the Netherlands. Written by Kim de Klonia.
TikTok has caused a stir again. After the death of two young users, the Dutch Foundation for Market Information Research is sounding the alarm: to guarantee the safety of users, Dutch and European regulators must now intervene, the club says. In the meantime, more and more brands are also finding their way to the app. What consequences does this have for brand safety? And should brands still want to be active on the troubled movie app?